Create a writing style guide your whole team can use. Capture the choices that keep your organization’s writing clear, consistent, and unmistakably yours.
The guide moves from everyday editorial decisions, to boilerplate copy, to the larger questions of voice and tone, and even dives into how to turn this information into an AI voice skill.
01
Getting started is easy. Just make a copy of our template and fill in the examples and placeholders with your own content.
02
Record rules for punctuation, capitalization, numbers, dates, filenames, captions, language, and translations.
03
Capture legal names, shorthand, mission, vision, boilerplate language, audiences, voice, tone, signature phrases, and terminology.
04
Assign clear roles for stewarding, updating, reviewing, approving, and sharing the guide across your organization.
05
Create one accessible source of truth that can travel across teams, projects, vendors, and channels without losing consistency.
06
Translate your identity, tone, vocabulary, and mechanical rules into structured instructions an AI assistant can reference.
Read the companion article for more context on what a style guide does, why it matters, and how to put it into practice across your communications workflow.